Handgraaf.co
š Hey! I'm Sjoerd
Iām CMO at Sharetribe, and a marketplace & growth enthusiast.

What I do
Sharetribe
The fastest way to build a successful online marketplace business.
Advisory & Consulting
I advise & consult startups, mostly early-stage marketplaces & SaaS, on their growth strategy.
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Two-Sided:
The Marketplace Podcast
I interview people who have founded or been instrumental in building marketplace businesses, to find out what makes marketplaces successful.
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The Marketplace Library
A curated knowledge library
of quality content
for marketplace businesses.
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Marketplace & Growth advisory/consulting
Advisory
I advise startups, specifically in marketplaces & SaaS on getting from zero to one, and their growth strategies.Current clients
- 1 in stealth/pre-launchPrevious clientsāµ Axora
Digital solutions marketplace & community for industrial innovators
"Sjoerd was a member of our advisory board when Axora was taking its first steps. His direct approach and marketplace experience made him an invaluable addition to our team. He challenged our thinking and made a telling impact in the critical early stages when we were figuring out how to make our business work. Any founder building a marketplace would benefit from his input, and I would very much recommend working with him."

- Ritz Steytler, CEO - Axoraāµ Babywink.io
Babywink was a mobile app, helping parents in establishing a healthy, science-based sleep pattern for their babies.
Consulting
Advisory often only makes sense if you're funded startup, with a credible exit or fundraising plan. I also offer short-term, hourly-based consulting, depending on my availability.Previous clientsāµ Testxchange
Digital platform for testing & certificationNeed help with your startup? Get in touch